10 Tips for Managing Remote Employees
October 17, 2025
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BUT HOW DO YOU STAND OUT AS A SMALL BUSINESS AMONG MAJOR BRANDS AND TIKTOK INFLUENCERS?
You become one yourself!
And I can show you how. But you don’t have to take my word for it. I have the numbers to back it up…
As I write this, I have grown my TikTok following to 1.8 million followers.
However, I didn’t do that for my ego. I did this for the incredible marketing opportunities social media has — which have been invaluable to all of my companies.
Before we go into the steps it takes to get bigger with TikTok, I’ll lay out the possible rewards if you stick with this…
TikTok’s Impact on Small and BIG Business
To start, TikTok has 50 million daily active users who spend an average of 1.5 hours per day on the app. From that alone, you can speculate its potential…
There are staggering statistics that support how small businesses can grow on TikTok.
Allow me to share just a few from the Hootsuite blog.
Two-thirds of TikTok users said they were likely to buy a product available on the platform…
N CASE YOU WERE WONDERING, TWO-THIRDS OF 50 MILLION PEOPLE IS NEARLY 34 MILLION.
In addition, there is an entire genre of videos with the hashtag #tiktokmademebuyit!
Next, 92% of consumers are inspired to take action after watching a TikTok video. That is anything from hitting a landing page, taking a survey, or making a purchase.
This last piece of data might be the most interesting to you as a small business owner yet…
SMALL BUSINESS TIKTOK IS THE THIRD LARGEST COMMUNITY ON THE ENTIRE TIKTOK PLATFORM.
Based on all of this, you can do some supercharged networking as well as connect with a warm audience if you play your cards right.
Hopefully, you’re getting excited about using this powerful tool in your social media marketing strategy.
Still, we have to go over the nuts and bolts of TikTok if we are going to expand your business effectively…
Personal vs. Business Accounts on TikTok
The first important decision you’ll make is whether you want a business or personal account to promote.
BELIEVE IT OR NOT, A TIKTOK BUSINESS ACCOUNT IS NOT ALWAYS THE BEST CHOICE — ESPECIALLY IF YOU ARE SMALL.
Here are the major differences between them, so you can make the right choice for you.
TikTok business accounts are designed with marketing and sales in mind. Therefore, there are strong advantages to this type of account.
THOSE ADVANTAGES ARE THEIR ADVANCED ANALYTICS AND INSIGHTS.
Inside a business account, TikTok provides information about who you’re reaching and their response to your content. Also, there are extra tips and suggestions within the area you upload videos to optimize them for your audience.
Next, are personal accounts. Most people have this type of profile. But what they don’t know is that there are ways to make money available only with personal accounts…
The Creator Next and Creator Fund are programs that allow TikTok users with personal accounts to monetize their content.
Creator Next connects solopreneurs with larger companies for potential partnerships and sponsorships. Whereas the Creator Fund is where TikTok itself rewards videos and content that does well.
Both of these features are something that you should consider if you’re a solopreneur or in an artistic industry when making your account.
IT MAKES YOU RELATABLE AND MORE LIKABLE TO PEOPLE.
That familiar feeling is one of the major appeals of a “small” business. Utilize that as you grow.
Once you get these steps nailed down, you can start weaving in more advanced TikTok strategies…
Advanced Tips to BLOW UP Your Small Business on TikTok
One of the most important lessons I’ve learned is to never rely on a single source for income, leads, or anything else…
That includes social media platforms.
And with the threat of TikTok being banned every other day, you can and should use that content to promote on other channels.
Videos you originally filmed for TikTok can be repurposed as Instagram Reels or as YouTube shorts.
Another advanced tip is to have a content schedule. This way your viewers will know when to expect new content from you, and check-in.
I have pre-made templates for content schedules, promotional and value content, and more in my 10X Marketing Program if you need some help.
Ultimately, TikTok is such a strong player right now that it would be a disservice to your small business to not take advantage of it. May these tips help you become a GIANT your industry.
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